If you're marketing to people who aren't super tech-savvy, then there might only be a small chunk of your audience using ad blocking technology But if you're marketing to a more tech-savvy crowd like gamers, where all of this ad blocking technology originated then you'll have to worry more.
Who tends to use ad blocking technology, you might be asking? While it's too soon for there to be any significant studies on the demographic of people downloading ad blocking apps on iOS 9, Adobe and PageFair conducted a study on ad blocker usage in that gave us a better idea of the demographic of people who use ad blockers.
Next, do some research to find out how your prospects and customers really feel about your ads. Do they like them and think they're helpful, or do they totally hate them? If your audiences like the way you advertise, you might be on to something.
If they hate them, well You can ask your customers using a survey. The big networks like Facebook, Twitter, Google, and LinkedIn also offer feedback loops that'll give you an idea of whether people like your ads on those networks.
For example, Facebook calls this metric " negative feedback ," which is "a rating based on the number of times your audience hit your ad or otherwise indicated a negative experience, such as choosing not to see ads from you. At the end of the day, make sure your ads are making money for your business.
Watch your metrics closely, and if you're seeing that ads aren't affecting your bottom line -- or, even worse, if you're seeing a noticeable decline -- then it's definitely time to rethink your strategy. Real talk: Are your ads even being seen? Instead, they're being seen by robots creating fake impressions and clicks.
Now, we have to worry about ads being hidden or removed from our websites by ad blockers, which would render those views and impressions invisible altogether to our marketing analytics. This won't just affect display and banner ads; it could also affect native ads for iOS 9 users using ad blockers who are browsing the internet on Safari.
If you're advertising on Google, the Google Display Network will help tell you how many of your ads are actually being viewed by people. They're trying to set a new standard in the industry by only counting an impression if they're confident it's being seen by a real human. Marketers who use display advertising in their marketing strategy should take the same approach, says Marcus Andrews , product marketing manager at HubSpot.
They should demand viewability, and be more critical and more focused on making sure their ads are being seen -- and restrategizing and reprioritizing if they're not. Google's display network was engineered to measure true viewability for display advertisements -- as in, only reporting the number of actual humans they believe views those ad. Facebook's changes are also geared toward creating better experiences for its users. This includes their News Feed updates, which give users more and more control over which content they're shown in the News Feed.
It also includes Facebook's approach to native advertising, which encourages marketers to advertise their content in a way that doesn't feel like an advertisement. LinkedIn's Sponsored Updates take a similar approach by letting users not only reach a broader audience than their followers, but also by promoting content that's relevant, helpful, and interesting to that audience.
R emember: While some of the most popular iOS ad blocking applications can still block native advertisements in the Safari browser, they won't be able to block them for mobile users who are viewing the in-app advertisements.
So put your money with ad networks like Google, Facebook, LinkedIn, and Twitter because they're doing advertising the best right now. And if you want to advertise with publishers, here's a directory of HubSpot-verified publishers that are some of the best and most trusted out there.
Being hooked on advertising has never been sustainable -- but now, it can put marketers in an even more precarious spot. The rise of ad blocking on mobile is yet another reason for marketers to think: Should inbound marketing be a bigger part of my mix? Increase organic traffic to your website instead of relying on referral sources by building out your website's blog and content.
Every time you write a blog post, it's one more indexed page on your website. Every new indexed page is one more opportunity for you to show up in search engines and drive organic traffic to your website. Read this blog post for more tips on building out your company's blog. Now that Apple's opened the doors for ad blockers for such a huge online audience, it's more important than ever for marketers to be smart about where they invest their advertising resources.
They want to avoid getting their ads blocked -- and, you know, create better ad experiences for their site visitors. Originally published Oct 1, AM, updated June 11 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. One of the greatest online annoyances is the second commercials you have to sit through to see a second movie on YouTube.
Although people are complaining about this continuously, it is expected that this way of advertising will only grow in the near future. With Adblock Plus, it is very easy to block the video ads on Youtube. Just install Adblock Plus and all YouTube video ads will be blocked.
For Google Chrome, Adblock Plus can be installed by visiting the Chrome installation page and clicking on the install button. After the small pop-up window pops up, click on "Add".
Adblock Plus is now automatically blocking all annoying YouTube video ads. For Firefox, you can install Adblock Plus by visiting the Firefox installation page and clicking on the install button. Confirm the installation by clicking "Allow" on the first one, and "Install Now" on the second. Out of the box, Adblock Plus automatically blocks all those annoying video ads from YouTube. Getting tired of ads cluttering your Facebook timeline?
Use Adblock Plus to block all Facebook ads. After installation, Adblock Plus automatically blocks all ads, including Facebook advertising. Just confirm the installation by clicking on "Add", and refresh Facebook. You will see that all Facebook ads will be blocked! Adblock Plus for Firefox can be installed by visiting the Firefox installation page and clicking on the install button.
Firefox will ask you to confirm the installation of the add-on twice, so click on "Allow" and then "Install Now". After the installation process, Adblock Plus will be blocking all those annoying Facebook ads. Cookie notice We use some cookies to give you the best experience on our website. By using our site you are aware that we are using cookies and you can change this any time. Learn more. We use some cookies to give you the best experience on our website.
Read more. Ok, got it. Change settings. Tutorials What is an adblocker? How to block ads How to disable online tracking How to disable social media buttons How to block ads on YouTube How to block ads on Facebook.
Ok, got it Settings Settings icon Necessary cookies Used to remember your privacy preferences. They cannot be switched off. Tracking cookies We use these to analyze website traffic. Necessary cookies Used to remember your privacy preferences. Figures from show that Ad blockers use filtering rules to block or hide contents on a web page. If it finds any, it blocks them. Some ad blockers are capable of differentiating between acceptable and non-acceptable ads, i. When users decide to block the advertising on the sites they visit, they also prevent all the data being gathered by content providers — ad blockers often have the automatic default function of shutting out data analytics.
In practical terms, this involves the loss of site visit data and quantitative metrics such as visit duration, pageviews, conversions and bounce rate. Certain ad blockers also actively focus on user privacy and include built-in features to block analytics tools. Once installed, the ad blockers on mobile applications will automatically prevent communication with domains they consider to be ad-related.
Unlike websites, the large majority of mobile ad blockers block web analytics tools by default. Although apps developed natively will not have their measurement tools and ads blocked, most of them will!
Most web browsers include built-in features dedicated to ad blocking and privacy, some with their blocking activated by default.
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